FIT INDIA Movement was launched on 29th August, 2019 by Hon'ble Prime Minister with a view to make fitness an integral part of our daily lives. The mission of the Movement is to bring about behavioural changes and move towards a more physically active lifestyle. Towards achieving this mission, Fit India proposes to undertake various initiatives and conduct events to achieve the following objectives:

• To promote fitness as easy, fun and free

• To spread awareness on fitness and various physical activities that promote fitness through focused campaigns

• To encourage indigenous sports

• To make fitness reach every school, college/university, panchayat/village, etc.

• To create a platform for citizens of India to share information, drive awareness and encourage sharing of personal fitness stories