FIT INDIA Movement was launched on 29th August, 2019 by Hon'ble Prime Minister with a view to make fitness an integral part of our daily lives. The mission of the Movement is to bring about behavioural changes and move towards a more physically active lifestyle. Towards achieving this mission, Fit India proposes to undertake various initiatives and conduct events to achieve the following objectives:
To promote fitness as easy, fun and free
To spread awareness on fitness and various physical activities that promote fitness through focused campaigns
To encourage indigenous sports
To make fitness reach every school, college/university, panchayat/village, etc.
To create a platform for citizens of India to share information, drive awareness and encourage sharing of personal fitness stories